Okay so I’m a huge TOWIE fan and I used to love Joey Essex and Sam Faiers as a couple.. They split.. Life goes on. However the new image that Joey is portraying since leaving TOWIE is just sort of making me cringe. He’s actually ridiculous. The perfume was the first thing ‘my girl’ is that a joke. Joey Essex is officially the next one direction amongst the younger generation but he’s an awful role model. So moving on to the next thing.. Essex anthems, really? The way that the advert is just makes me cringe, like if he was just himself instead of trying to pursue this persona would make me have a lot more respect for him.